'Go With Moon!' is Laurent Bagnard's new book. This time Laurent goes deep into hot rod history and digs up unpublished treasures to document the whole Mooneyes story, from 1950 to 2010.
Dean Moon created the famous Moon Equipment Co. back in 1950 (approx.), but his small-business was formerly called Moon Automotive. Way before that, while in highschool, the young Dean created the Fuel Block, a tricky aluminium block that had one input on a side, and two (three or four) outputs on its finned front. It allowed the feed of multiple carburetors, thus enabled the popular Flatheads of the era to go faster than old Henry would have expected.
Thats where the story starts Dean Moon, instead of creating an empire, set the path for many hot rodders to get their share of fame, while his products, his cars and his cleverly used Eyeballs Logo became legends. This fantastic industrial and human adventure is strongly rooted in the Post-WWII era, but it managed to survive the decades and the passing of its originator in 87 : a young Mooneyes Japanese distributor, Shige Suganuma, bought the whole Moon legacy, carefully preserved it and expanded the business and hot rod philosophy to the world
Go With Moon! is a 192 pages, LP size, 25x25 cm or 10"x10", hardcover (w/ selected varnish), coffee-table book. It's filled with around 440 photos and orgininal documents ; Bagnard searched the whole Moon archive files for original negatives and documents, and dug up unpublished material in here : photos, invoices, notes, funny comments and pin ups by Dean himself. They live along well with contemporary shots and interviews(by Laurent) by the ones who write current history - Robert Williams, Cole Foster, Verne Hammond, Nash 'Burnout' Yoshii and Shige Suganuma...
Laurent Bagnard is a photographer and journalist. He is the founder of Powerglide magazine in France and the author of a reknown collection of books, Cheatersville, Electroline Diaries, Rebel Motorcycle Ltd. His work on US subculture gained him international recognition and he now works for various magazines worldwide, from Gasoline mag in Sweden to Rod & Custom in America. Go With Moon is his fourth book.
